Rowland Financial Advisory achieves FPA Professional Practice status

Sydney, 20 October 2015: Rowland Financial Advisory of Maroochydore has been accredited an FPA Professional Practice by the Financial Planning Association, in recognition of their high professional and ethical standards.

The Financial Planning Association (FPA) is Australia’s peak professional body for financial planners. The FPA Professional Practice program is designed to recognise financial planning practices that go above and beyond, to deliver best practice financial advice in the local community.

As an FPA Professional Practice, Rowland Financial Advisory is now eligible to use FPA Professional Practice branding in their offices, on the company website and marketing literature to clearly differentiate the practice.

To qualify for FPA Professional Practice status, businesses undergo a rigorous screening process and are required to meet the following requirements:

  • Over 75 per cent of financial planners must be FPA members
  • Over 50 per cent of financial planners must be CFP® professionals, or will be within three years

As an FPA Professional Practice, Rowland Financial Advisory will also undergo regular audits and surveys as part of the FPA Quality Practice Assurance Program to ensure it continues to meet the high standards set by the FPA. 

Michael Rowland of Rowland Financial Advisory said: “As an FPA Professional Practice, we are delighted to be able to show both existing and potential clients that they are dealing with a financial planning business of the highest professional standing.”

“We have been part of the Sunshine Coast for 2 years and we see our FPA Professional Practice accreditation as also helping us to stand out as an employer of choice for financial planners.”

FPA CEO Mark Rantall said: “The FPA Professional Practice program recognises quality financial planning practices that are providing the highest quality financial advice in their community.”

“With only two in five Australians seeking financial advice, we are working hard to address this gap by increasing consumer trust in financial planning.  Consumers don’t know where to turn for advice they can rely on.  If they look for an FPA Professional Practice, this is a perfect place to start.”

 “Currently there are around 240 FPA Professional Practices in Australia, and this number is growing rapidly. We believe that there are over 1,000 high quality businesses that would qualify for this designation, however our approach with this initiative is definitely about quality, not quantity.”

The FPA invests heavily in advertising campaigns designed to further promote the FPA brand as a mark of trust to all consumers.  You can find out more about the FPA at www.fpa.com.au.